Lead Generation Specialist

Posted by Dan McDade on May 29, 2009 12:48:00 PM

Tags: Lead Generation

1 Comment

Truth #2—Your Sales Force Needs Fewer Leads

Your sales reps don't need more leads. They need fewer leads. Or more accurately, fewer raw, unfiltered, unqualified leads.

Lead Generation Specialist

Posted by Dan McDade on May 22, 2009 10:24:00 AM

Tags: Lead Generation, Marketing & Sales Alignment

1 Comment

Truth #1—Marketing and Sales Alignment is the Key to a Winning Hand

Marketing and sales executives often deserve kudos for their feats. They work hard, they're knowledgeable about their discipline, and they have passion for what they do. But many times they don't get the recognition—and..

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