Your sales reps don't need more leads. They need fewer leads. Or more accurately, fewer raw, unfiltered, unqualified leads.
Your sales reps don't need more leads. They need fewer leads. Or more accurately, fewer raw, unfiltered, unqualified leads.
Marketing and sales executives often deserve kudos for their feats. They work hard, they're knowledgeable about their discipline, and they have passion for what they do. But many times they don't get the recognition—and..
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on May 29, 2009 12:48:00 PM
Tags: Lead Generation