Ginger Conlon

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Lead Generation Specialist

Posted by Ginger Conlon on Apr 23, 2014 8:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Sales and Marketing, Stop Blaming, Start Partnering

Sales and marketing do get along—in organizations that foster collaboration.

By Ginger Conlon, editor-in-chief, Direct Marketing News

Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s..

Lead Generation Specialist

Posted by Ginger Conlon on Aug 2, 2012 7:33:00 AM

Tags: Marketing & Sales Alignment, Guest Blogs

5 Comments

The Compensation Conundrum

We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Contact her at ginger.conlon@dmnews.com or @customeralchemy.

Tales of the disconnect between..

Lead Generation Specialist
10 Comments

Sales and Marketing Unite! Really.

We're pleased to have a new guest blogger with this post. Ginger Conlon is editorial director of 1to1 Media. She blogs at Think Customer.

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..