Sales and marketing do get along—in organizations that foster collaboration.
By Ginger Conlon, editor-in-chief, Direct Marketing News
Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s..
Sales and marketing do get along—in organizations that foster collaboration.
By Ginger Conlon, editor-in-chief, Direct Marketing News
Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s..
We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Contact her at ginger.conlon@dmnews.com or @customeralchemy.
Tales of the disconnect between..
Posted by Ginger Conlon on Sep 9, 2010 11:11:00 AM
Tags: Lead Generation, Marketing & Sales Alignment, Marketing Strategy, Increase Sales
We're pleased to have a new guest blogger with this post. Ginger Conlon is editorial director of 1to1 Media. She blogs at Think Customer.
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Ginger Conlon on Apr 23, 2014 8:00:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales